Creative advertising techniques: useful insights by one of the leading MBA colleges
An advertising strategy encompasses all the actions a company takes to promote its brand, increase brand recognition, and generate sales. The objectives of an advertising strategy can range from introducing new products and reaching a specific target market to boosting sales. If you are pursuing an MBA course, this article will help you understand some […]
Why does location matter when selecting an MBA college?
While looking for the ideal MBA college for your post graduate degree, you need to consider numerous factors such as its curriculum, industry exposure, internship opportunities and campus placements. A very important factor among them is the location of the institute. The location of your MBA college will affect all aspects of your day-to-day life, […]
The Art of Copywriting : check these useful insights by one of the leading BBA colleges in Kolkata
Copywriting involves crafting compelling marketing and promotional content that inspires individuals to take action, whether it’s making a purchase, clicking on a link, or scheduling a consultation. These materials encompass various forms of persuasive communication, such as written promotions distributed in print or online. Also, they can include spoken content, such as scripts used for […]
For students pursuing an MBA course: check this read on social skills and emotional intelligence
In simple terms, emotional intelligence refers to a set of skills related to how we communicate our emotions. It involves accurately expressing our own emotions, understanding others’ emotional cues, and managing and controlling our own emotions. Now, what about social intelligence? Think of social intelligence as having knowledge and skills in understanding people and social […]
The Leadership Conclave hosted by Linkedin Local Kolkata
We’re thrilled to share that ‘LinkedIn Local Kolkata’ organised a remarkable Leadership Conclave recently, featuring the theme of “How to Plan, Scale and Fund your Business”. The event took place at the IQ City United World School of Business, Kolkata. We were delighted to witness an impressive gathering of senior and young professionals from various […]
Session on Green Sustainability at IQ City UWSB in Association with Zoological Survey of India
The Zoological Survey of India (ZSI), in collaboration with UniServe students’ club of IQ City United World School of Business, Kolkata, conducted a captivating session on Green Sustainability on May 26th, 2023, on the college campus. Dr. Debashree Dam, the Deputy Director of ZSI, enlightened the MBA and BBA students about Mission LiFE and the […]
Rabindra Najrul Sukanta Jayanti 2023
Enthralling the Souls through Art and Literature! UniqArts club of IQ City UWSB paid tribute to the Legendary Trio -Biswa Kobi Rabindranath Tagore, Bidrohi Kobi Kazi Nazrul Islam, and Bidrohi Kishore Kobi Sukanta Bhattacharya, on 15th May 2023. The talented MBA and BBA Students, along with the esteemed faculty members, immersed themselves in the mesmerizing world of […]
Tips to Complete your MBA Specialisation Successfully
To make the most of your MBA program, identify the best specialisation in MBA that aligns with your career aspirations and long-term goals. Once you have identified your specialisation, it is important to commit yourself fully to the program. This involves dedicating ample time and energy to your studies, engaging in classroom discussions and actively […]
Borshoboron 1430
Borshoboron festivities were in full swing at IQ City UWSB! Students danced to the beats of joy, sang soulful tunes, recited poems, and even performed the lively Bihu dance, celebrating Poila Boishak 1430 as well as Baishakhi with exuberance. The college campus was filled with cultural vibrancy as students welcomed the new year with enthusiasm and […]
Group Discussion Challenge
UniSpeak Club organised a Group Discussion challenge among students from BBA as well as MBA on 24th March 2023. There were five group discussions on diverse topics. It was quite interesting to see wide participation. Faculty members judged each group on the parameters of content, body language, initiative, verbal and analytical skill. This was followed […]