Bachelor of Business Administration (Hons.)
Duration
2 Years
Eligibility
10 + 2
Duration
Business Administration
Overview
The (4 Years) BBA (Hons.) Programme at IQ City United World School of Business ( IQ City UWSB) aims at laying a solid foundation for its students to pursue higher education in management at Master’s and Doctoral levels or succeed in the world of business. The programme is designed to provide holistic education, as it imparts fundamental knowledge of business and management principles to its students.
Innovative pedagogy used by IQ City UWSB, emphasizes on the development of communication skills, quantitative reasoning and analytical skills in line with the needs of the hour. As a result, the students can gain knowledge of various latest business practices and processes and apply these in current and future global business scenario.
Innovative pedagogy used by IQ City UWSB, emphasizes on the development of communication skills, quantitative reasoning and analytical skills in line with the needs of the hour. As a result, the students can gain knowledge of various latest business practices and processes and apply these in current and future global business scenario.
Dual Specialization Domains
- Marketing
- Human Resource Management
- Finance
Highlights of The Programme
1
Highly qualified and experienced educators
2
Professional Skills & Personality Development Training
3
Case Study based Pedagogy
4
Guest Lectures & Outbound Training
5
Multiple certifications in contemporary domains
6
Industry Visits and Industry Institute Interface
Selection Process
Group Discussion on a given topic and a Personal Interview.
- Eligibility Criteria
10+2 from any recognized board
Class 12th students appearing / waiting for final result
BBA (Hons.) Curriculum
- Computer Applications in Business
- Communicative English 1
- Environmental Studies
- Indian Constitution
- Managerial Economics
- Principles of Management
- Community Services
- Digital Technologies
- Disaster Management
- E-commerce
- Industry Visit
- Organisational Behaviour
- Quantitative Techniques for Business Decisions
- Business Environment
- English Communication-II
- Financial Accounting
- Legal Aspects of Business
- Soft Skills and Personality Development
- Research Methodology
- Financial Management
- Human Resource Management
- Management Information System
- Marketing Management
- Operations Management
- Summer Internship
- Corporate Governance and CSR
- Cost and Management Accounting
- Retail Management
Finance
- Banking and Financial Institutions
Human Resource Management
- Labour Legislations
Marketing
- Consumer Behaviour
- Small Business Management
- Strategic Management
- Supply Chain Management
Finance
- Financial Market and Services
Human Resource Management
- Industrial Relations
Marketing
- Services Marketing
- Digital Marketing
- Project Management
Finance
- Investment Analysis and Portfolio Management
Human Resource Management
- Compensation Management
Marketing
- Advertising and Brand Management
Project Based Research Work
*Student not applying for Project will undertake an extra Elective 5 on Managing Personal Finance/Organizational Change and Development/ Event Management
- Business Analytics
Finance
- Strategic Financial Management
Human Resource Management
- Strategic Human Resource Management
Marketing
- Advertising and Brand Management
Dissertation
**Student not opting for Project will undertake two additional Papers-
Elective 6: Financial Risk Management/ Leadership and Team Dynamics/ Green and Sustainable Marketing;
Elective 7: International Financial Management/ International Human Resource Management/ International Marketing.
Elective 6: Financial Risk Management/ Leadership and Team Dynamics/ Green and Sustainable Marketing;
Elective 7: International Financial Management/ International Human Resource Management/ International Marketing.
